Actress
Cameron Diaz became artistic director of parent company PLV less than a year
ago, and now she has spoken on helping to design a new Autumn/Winter 2014 shoe
collection with the brand. Cameron has already worked to help refine the
company's current offerings and she's now working closely on perfecting the
upcoming offering. On her involvement, she stated that she saw an amazing
opportunity to do something creative and jumped at the chance: "When
I first came to PLV, I saw the potential in it because it was a brand that
didn’t really have its own identity. It was a little bit all over the place. I
looked at it as an opportunity to help create that."
Cameron
says she knows all about heels and what makes them more comfortable to wear
because for her previous role in 'Charlie's Angels', she had to literally do
Kung Fu while wearing towering shoes. She said: "For both Charlie’s
Angels movies, we wore heels, ran in heels, did kung fu in heels. We
weren’t pretending. Heel function is a very important thing for me."
Recalling
one of her first shoe loves, Cameron says she bought a pair of heels aged 11
from a yard sale and was instantly under a spell: "I bought this
little pair of inch-and-a-half heels. It was the 1980s mind you — they were
pointy toe and had a cuff that came down. I was obsessed with them and I wore
them to school one day. I got sent home because I was wearing heels and I had
eyeliner on."
Cameron
is heavily involved in the whole process and even helped with the company's new
ad campaign. However, she comments that she isn't interested in putting her own
personality in to the collections: "I don’t want girls to aspire to
be me. That’s not what this brand is about. It’s not about wearing a shoe I
would wear. I want them to see themselves in this shoe.”
