women

Male Model Andrej Pejic Poses for MCM’s Spring 2014 Images

- 5 Celebrities Who Have a Fear of Heights
- 5 Stars Who Use Expensive La Mer Skincare Products
- 5 Celebrities Who Don’t Pluck Their Eyebrows

Photographed in Seoul by Kyung-il Park, androgynous male model Andrej Pejic once again blurs gender lines for the new MCM Epicene Spring 2014 ad campaign. Titled “Flower Boys in Paradise” which hints at the androgynous emphasis of the designs, MCM owner Sung-Joo Kim explained that the whole idea behind the collection is meant to evoke a “clash of gender” and a “unisex fantasy inspired by an Arcadian Utopia.”

Kim added that the designs are genderless and they hope both men and women are open to wearing the pieces because it's something the company hopes to repeat in the future and they feel is a fresh, modern move to make: “The concept of genderless is key not only for this season’s campaign but also in terms of where we want to take the brand in the future as we move away from traditional targets and evolve into a brand representing a true new school of luxury suggesting a new alternative in future lifestyles.”

Speaking more on the new collection, MCM stated on their source of inspiration that they wanted to embrace technology while being inspired by the idea of gender identity: “For Spring / Summer 2014, MCM voyages to a sanctuary-of-style, introducing discerning global connoisseurs to embark on the latest reverie-inspired campaign entitled “Flower Boys in Paradise”. Inspired by Arcadian utopias dominated by the androgynous and techno-futuristic, the latest collections elucidate gender-normative tensions in design & traditional delineations of style, presenting a first-time 'epicene' collection. Embracing a stylised nature-couture lens, MCM becomes the complete embodiment of a utopian prose where reality and fantasy coexist.” 

Top search
women
- Have White Skin Without Acne Thanks To Watermelon
- Goodbye Freckles
- Tips For Lightening Oily Skin
- Cosmetics Suitable For Each Age : Eye shadow, Lipstick and Blush
- 10 of the best skincare products
- 20 days waking up white skin
- 5 Makeup Application Tips to Know
- 5 Top Beauty Tips to Prepare You for Spring
Other
women
- Blake Lively Praises “Timeless”Michael Kors Designs
- Peter Pilotto for Target is a Huge Hit for Net-A-Porter
- Marc Jacobs Reveals That He’s Renaming ‘Marc by Marc Jacobs’ Line
- Kardashian Kollection for Lipsy – Floral Prints & More Spring 2014 Trends
- Giles Deacon Designs Shopping Totes for Sport Relief
- Mila Kunis Wears No Makeup for Gemfields Jewellery Campaign
- Orla Kiely Designs Retro Inspired Shoe Collection for Clarks
- Victoria Beckham on Her “Stressful” Job as a Fashion Designer
- Naomi Campbell Still Gets Nervous Before Catwalk Appearances
- Cameron Diaz Speaks on Working With Pour La Victoire on Shoe Collection
 
women
Top keywords
women
Miscarriage Pregnant Pregnancy Pregnancy day by day Pregnancy week by week Losing Weight Stress Placenta Makeup Collection
Women
Top 5
women
- Cinnamon: A natural treatment for Polycystic Ovary Syndrome?
- 5 Tips for Safe Exercise During Pregnancy
- Four Natural Ways Alternative Medicine Can Help You Get Pregnant (part 2)
- Four Natural Ways Alternative Medicine Can Help You Get Pregnant (part 1)
- Is Your Mental Health Causing You to Gain Weight (part 2) - Bipolar Disorder Associated with Weight Gain