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Peter Pilotto for Target is a Huge Hit for Net-A-Porter

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The highly anticipated Peter Pilotto for Target collection arrived via Net-A-Porter internationally on Sunday and it's proven to be a huge hit. The online retailer has reported a big success after the launch with some of the most covetable pieces selling out soon after they went on sale.  Alison Loehnis, president of Net-A-Porter, stated that the label has enjoyed a very successful collaboration: "The response has been phenomenal! Peter (Pilotto) and Christopher (De Vos) worked with Target on creating a collection that was totally identifiable, yet different, and we knew this collaboration was going to be a hit from the beginning." 

A rep for the company even added that items from the collaboration collection were selling out in seconds and they had countless orders flooding in after the launch went live: "At one point, we had more than one order being placed every second."

Buying Manager Ben Matthews stated that it was hugely successful for everyone involved and they had anticipated the reaction because so many of their customers are interested in the Peter Pilotto label: "The Peter Pilotto for Target collaboration has been an incredible success. 'Peter and Christopher’s designs for Target are amazing and absolutely resonate with the global customer. We knew this collection would sell so quickly."

Some pieces of the collection are still available, although one floral printed skater style dress was the quickest to be snapped up and many other designs have since disappeared. Sellers have also taken to eBay to sell items from the collection, many charging prices above retail in order to cash in on those who missed out.

 

 

 

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