Women

Are you a label queen? (Part 2) - Health sells & Learn the lingo

- 7 Kinds Of Fruit That Pregnant Women Shouldn’t Eat
- How to have natural miscarriage
- Foods That Cause Miscarriage
- Signs Proving You Have Boy Pregnancy

Health sells

‘A slice of bread can contain more salt than a package, of crisps.’

Health claims also affect what we put in our trolleys. In 2006, the EU ruled that all food health claims should be independently checked by the European Food Safety Authority. The science behind over 4,000 health claims has since been assessed and, incredibly, around 80% of them couldn’t be scientifically proven. This includes claims about green tea maintaining normal blood pressure, royal jelly helping to boost your immune system, glucosamine contributing to joint health, and taurine (in energy drinks) improving mental performance. Once the list is completely finalised – which is expected to be later this year – manufacturers will have six months to fall into line.

Do we care? Absolutely, says Zoe, because savvy marketing companies use these claims to make sales. ‘If a certain product is flagged up as being great for digestive health, for example, we might overlook the fact it’s high in sugar and overpriced,’ she points out. ‘You only have to look at cereal boxes to know this is the case.’ Indeed, wholegrain is now the most sought-after health claim on packets, according to the 2010 Healthy Eating Consumer Trend Report by research firm Technomic – no doubt thanks to growing evidence linking a diet rich in them with reduced risk of cancer and heart disease. And health clearly sells; Mintel reports the market for wholegrain products increased nearly 20-ford between 2000 and 2010.

Learn the lingo

But it’s not just the health hype we’re suckers for. Words such as ‘pure’, ‘rustic’ and ‘farmhouse’ all sway us to buy foods we think are more wholesome than they are; something the new regulations will be addressing. ‘If a food was truly pure, rustic and from a farmhouse then it wouldn’t come packaged with a label,’ points out Zoe. ‘Marketing companies know the buttons to press to get us to part with our cash. It’s as simple as that.’

Victoria agrees. ‘Just because something is ‘100% natural’ doesn’t mean it isn’t bursting with fat, sugar or salt – all three are natural. And something that’s flagged up as low in fat might still be high in calories – sometimes higher because the fat is often replaced with sugar.’

While it’s likely to be some time before we see any real changes, what’s clear is that we all need to take responsibility for our choices. ‘It’s curious that there’s so much apparent confusion about food labelling when there’s such a massive amount of dietary information available,’ notes Hamish. ‘Over the years, the Government has spent millions promoting healthier foods, more balanced diets, and more active lifestyles, so it’s hard to believe the average person doesn’t have a pretty good idea of what they should and shouldn’t be eating.’

We can all read food labels. But, admit it, sometimes we choose to ignore the facts. Kidding ourselves that if our chocolate’s organic, we can eat twice as much is something we all do. Maybe it’s not just the manufacturers who need to be more honest.

5 Ways to shot smart

 

Phillip Adcock, author of Supermarket Shoppology, has these tips for making your trolley dash more healthy

1. Eat first. Never shop when you’re feeling hungry, thirsty or tired – your decisions will be less rational and you’ll buy foods higher in fat and calories.

2. Write a list. It’ll help to focus your brain and you’ll be less tempted by all the tantalising special offers.

3. Focus. Challenge yourself to shave 50 calories off every purchase. That way you’ll focus on one aspect and won’t be swayed by words like reduced-fat, which are usually arbitrary anyway.

4. Shop back to front. If you normally start at the fruit and veg, say, head off to the other side of the supermarket. It’ll take your brain off autopilot, and help you make healthier, more conscious decisions.

5. Take your time. The average shopper considers a product for just four seconds before dropping it in their trolley. Shop online and you’ll have more time to browse labels and be less influenced by in-store promotions.

 

 

Top search
Women
- 6 Ways To Have a Natural Miscarriage
- Foods That Cause Miscarriage
- Losing Weight In A Week With Honey
- Can You Eat Crab Meat During Pregnancy?
- Grape Is Pregnant Women’s Friend
- 4 Kinds Of Fruit That Can Increase Risk Of Miscarriage
- Some Drinks Pregnant Women Should Say No With
- Signs Proving You Have Boy Pregnancy
- Why Do Pregnant Women Have Stomachache When Eating?
- Top Foods That Pregnant Women Should Be Careful Of
- 6 Kinds Of Vegetable That Increase Risk Of Miscarriage
Other
Women
- Are you a label queen? (Part 1) - New label laws & Shop Smarter
- The first three questions you need to ask him
- Shhh, things he does not need to know
- The best way to attract his attention
- Mysterious Astrologer: Jessica Adams
- 101 things about men - why he loves when you bite your lip
- Your 40-week Journey : Who will Handle My Care? A guide to prenatal care (part 3)
- Your 40-week Journey : Who will Handle My Care? A guide to prenatal care (part 2)
- Your 40-week Journey : Who will Handle My Care? A guide to prenatal care (part 1)
- Love bikes?
 
women
Top keywords
women
Miscarriage Pregnant Pregnancy Pregnancy day by day Pregnancy week by week Losing Weight Stress Placenta Makeup Collection
Women
Top 5
women
- 5 Ways to Support Your Baby Development
- 5 Tips for Safe Exercise During Pregnancy
- Four Natural Ways Alternative Medicine Can Help You Get Pregnant (part 2)
- Four Natural Ways Alternative Medicine Can Help You Get Pregnant (part 1)
- Is Your Mental Health Causing You to Gain Weight (part 2) - Bipolar Disorder Associated with Weight Gain