Marco Lobregat – From Marketing Manager To Mushroom Grower
Marco Lobregat had a job people would kill
for. Straight out of college, he bagged a lucrative career that allowed him to
travel and live in different countries for four months at a time. “I was the
International Director for Sales and Marketing for World Eye Reports, which
does special supplements for The Japan Times. I was selling advertising
and basically interviewing government officials and top CEOs to build
promotional reports for that country.” It was Marco’s dream job, but sadly, he
had to give up the possibility of working abroad when things didn’t turn out as
planned in 2008.
Marco
Lobregat
“I was allowed to take a break and was
considering going back to school for my master’s degree. So I came home and
studied for the GMAT. I didn’t get the score that I wanted. And coming from a
high – I was the top salesman and was much more confident – I was
broken-hearted. Then the company I was working for laid off 80 percent of its
people. The possibility of not having anything to go back to shattered me even
more.”
Instead of wallowing in his disappointment,
the young optimist found good use for what was at his disposal – his dad’s
vacant farm (they used to be one of the top three cut-flower producers in the
country); his love for mushrooms (“Put it on anything and I’ll love it,” he
says); his extensive business experience; and trusted friends with whom he had
long wanted to put up a business. “Our family friend, JJ Ortoll, used to grow
mushrooms as a hobby. He was also looking for something new to do in his life,
so I told him I would do a couple more projects to earn the capital for our
venture. While that was happening, I went to Spain to see him and he told me
that his roommate Nano Sala was graduating as a chemical engineer and that he
could really help us with it.” Thus began Ministry of Mushrooms. Today, JJ and
Nano are responsible for perfecting the process of mushroom cultivation in the
Lobregat farm in Lipa, Batangas, while Marco puts his marketing and sales
expertise to good use by getting the word out to chefs, home cooks, and other
possible growers.
This
is Marco and his partners at work in their mushroom farm
“I keep falling deeper in love with
mushrooms,” says Marco. “Plus, our love for food keeps the passion burning.”
Compared to his previous job, he says running Ministry of Mushrooms has tested
his patience much more because it’s a long-term endeavor. “Every deal that I
close is different. It’s a step toward the right direction. The thrill lies in
seeing our big dream happen.” With the way things are running, it won’t be long
before the dream mushrooms into reality.
Ministry of Mushrooms sells fresh and dried
oyster mushrooms at the Salcedo Weekend Market. The farm is located at 67
Antipolo del Norte, Lipa City, Batangas; mobile nos.: 0917-5588708; 0917-500MUSH;
[email protected].
Making
mushrooms
JJ Ortoll and Nano Sala of Ministry of
Mushrooms offer advice to those interested in the business of mushroom growing.
·
Specialize in a specific area of the
production
“Each step in
the mushroom growing process (i.e. spawn production, fruiting bag production,
harvesting, and processing) requires time and investment. Some growers spread
themselves too thin since they do not have enough time or capital to get the
return of investment they need. Specialization allows the grower to focus on
quality and the capital investment will not be as heavy.”
·
Clean up!
“Cleanliness is
very important,” says JJ. “A clean growing environment is key to consistently
producing quality mushrooms.” Nano adds, “You have to be methodic when it comes
to cleanliness – in the laboratory, compost preparation, harvesting and
processing. It’s the only way to keep improving every day.”
·
Know your ‘shrooms
“You have to be
passionate and patient,” says Nano. “It takes time to understand what each
mushroom needs, like the optimal food and environmental conditions they need to
grow successfully all year round.” JJ adds, “You also have to be gentle when
handling the mushrooms. They are highly perishable and bruise easily.”